Products
Design what you sell from real ingredients and a real budget, then ship it and read the reviews. A score is earned by the recipe, the effort behind it, and how tired the market is of what you shipped last time.
MGUL
Build an empire from a single business.
You get $10,000, one shopfront, and a city where three rivals are already trading. Every customer through the door was simulated — priced, tempted, served or lost — and every dollar is on a real ledger you can audit.
See what's in it
Development status
No store links yet — the Steam page goes up before the demo does.
Demo
Coming soon to Steam
Platforms
Steam · iOS · Android
What you actually do
A business, not a progress bar.
Nothing here is a timer with a number on it. Each system is a real model that can be read, argued with, and got wrong — and they all feed the same balance sheet.
Supply chain
Choose a supplier on price, lead time, reliability and minimum order — then find somewhere to put what turns up. A store cannot open without a warehouse behind it, and every pallet on a rack is capital not doing anything else.
People
Hire from a candidate pool where potential is hidden and skill grows with the job. Then hand the day-to-day to managers, because the point of a second shop is not doing everything twice.
The city
Four districts, each its own market with its own foot traffic, rent, tax and crowd. A cheap pitch in the student quarter and a dear one in the financial core are different businesses, not different difficulty settings.
Rivals
The competition opened before you did. They price against their own costs, widen their range, expand into whichever district is underserved, and close shops that stop paying — none of it scripted at you.
The books
Money is tracked to the cent on a double-entry ledger, and the simulation is deterministic — the same decisions from the same start produce the same city, every time, on every device.
Map key
Nine things to own, and one city to fit them in.
Every one of these is drawn in the game's own marker colour — the palette you read the city through. Eight are playable now; the ninth is being built in the open.
Café
Your first shop. Design the menu, hire the counter, live with the reviews.
PLAYABLE
Fast Food
The fattest margin in the game, on the thinnest basket.
PLAYABLE
Grocery Store
Resells rather than makes, and the stock spoils if you leave it.
PLAYABLE
Convenience Store
Long hours, a small basket, and a chiller wall to keep full.
PLAYABLE
Clothing Store
The dearest fit-out on the map, and the deepest stock behind it.
PLAYABLE
Skyscrapers
Departments, a C-suite, and a legal floor for when it goes wrong.
PLAYABLE
Warehouses
The supply line behind every shop. Every pallet is capital doing nothing else.
PLAYABLE
Offices
Where you stop doing the work yourself and start delegating it by department.
PLAYABLE
Apartments
Property, and the life that gives the money somewhere to go.
IN BUILD
Development status
Built in the open, by one developer.
What is running today, what is coming, and what this page will not claim until it is actually in your hands.
Running now
The city and its districts, which grow as you invest in them. Five kinds of shop — a café, a grocery, a fast-food counter, a convenience store and a clothing shop. The products you design and the reviews they earn. The staff you hire, train and delegate to. Your rivals. And the supply chain behind all of it: suppliers, lead times, purchase orders, warehouses, vehicles, and stock that spoils if you leave it too long.
Above the shops
Offices and towers you staff by department. Franchising your format out to operators who pay you a royalty. Marketing you have to aim rather than just buy. And the events that arrive precisely when something is already going wrong.
Not finished yet
Production lines, the stock market, acquisitions, property, and the life that gives the money somewhere to go. Those are planned, not promised, and this page will say so until they are in your hands.
When it ships
There is no release date. It ships when it is worth your evening. The Steam page and the free Steam demo go up first, and this page changes the moment they do.
Questions
The things people ask first.
- Is it multiplayer?
- No, and it never will be. There is no server anywhere in the design — no co-op, no leaderboarded lobbies you have to be online for, nothing that stops working when a service is switched off.
- Does it need an internet connection?
- No. The whole simulation runs on your device. Put the phone in aeroplane mode and the game does not notice.
- Are there ads or in-app purchases?
- No. You buy it once and you have all of it. No ads, no currency, no loot boxes, no season pass, no second sale of any kind.
- Can I play it in a browser?
- No. It ships on Steam, iOS and Android. This site is where you read about it, not where you play it.
- Is there a demo?
- Yes — a free demo on Steam, and it goes up before the game does.
- When does it come out?
- There is no date. It ships when it is worth your evening, and this page will say so the moment that changes.
- Will my saves survive updates?
- Yes. Every save records the version it was written by, and every version bump ships the migration that reads the old one. Breaking an existing save is not on the table.
- Who is making it?
- One developer, in the open. What is on this page is what is running — the parts that are not finished are listed as unfinished, above.